Should you put anything on the back of a business card? Is it important to list your website URL?
Just because you only have a few inches of real estate to work with doesn’t mean you still can’t get your message across and do it in a way that doesn’t require packing every possible bit of information about your business.
Your business card is often the first place prospective customers look when they’re searching for contact information for your small business. Having a professional-looking business card forms a first impression that can mean the difference between them picking up the phone or throwing your business card in the trash.
Table of Contents Quick Links:
- Logo and tagline
- Your job title (ex. sales, owner)
- Contact info
- QR codes (never)
- Links to social media profiles
- Products/services
- Multiple websites (never)?
- Business card best practices
1. LOGO AND TAGLINE
If you want your business card (and your business) to really get noticed, it all starts with great design and quality printing. Your brand should be immediately recognizable. That means should always include the name of your business, logo, and tagline (if applicable) somewhere on your card. Need help creating a tagline for your business? Check out this article.
2. JOB TITLE
One of the questions I see the most frequently from small business owners is whether to list a title on their business card and, if so, what exactly to include.
There are a lot (and I mean a lot) of opinions and discussions around the topic of what job title to use on a business card when you own a small business.
Typically, job titles fall into 3 categories–no title, organizational role (ex. CEO or President), or function (ex, Director of Sales and Marketing).
Here’s my take…
- For small businesses with only 1 or 2 employees, referring to yourself as President seems a bit blowhardy.
- If you want people to have a clearer understanding of your day-to-day responsibilities, then something more functionally specific makes more sense (ex. Business Development Manager).
- If you’re trying to establish credibility with prospective contacts who prefer to deal directly with the owner, then go that route
3. CONTACT INFORMATION
Back in the day, businesses had one (or at most two) telephone numbers. Now you’ll often see business cards that include an 800 number, a direct line, a cellphone, and possibly even a home number. Totally ridiculous! Your customers shouldn’t have to play a game of telephone tag.
Why not keep it simple? Include the one or two numbers where your customers will be able to reach you. That’s all, that’s it!